Ulla Eyewear is a boutique optical shop in Madison, Wisconsin, offering high-quality, handcrafted frames from independent designers. Founded in 1998, this family-owned business focuses on style, craftsmanship, and community, with 80% of its frames exclusive to Madison. Brands include Lindberg, SALT, and Theo. Ulla also supports causes through programs like “ReFramed,” which refurbishes donated frames for local and global impact.